Advisor Planned Giving

Permanent, Full-time (37.5 hours per week)

Wellington or Auckland

About the role – Kōrero mō te tūranga

We are seeking an enthusiastic and strategic Advisor Planned Giving to join our Philanthropy team. This is a newly created role and is a fantastic opportunity for someone passionate about building meaningful donor relationships and supporting the growth of major gifts and legacy giving at New Zealand Red Cross.

As Advisor Planned Giving, you will lead the development and implementation of campaigns and donor journeys, nurture long-term donor relationships, and integrate legacy messaging across channels. You’ll work collaboratively with colleagues across Philanthropy, Events, Digital, and Communications to ensure planned giving is visible, compelling, and aligned with our values and strategic priorities.

While Wellington is our preferred location, we also welcome applications from candidates based in Auckland.

NZRC offers a total remuneration approach of circa $90k for this role, which comprises of base salary as well as employer contribution to KiwiSaver.   While remuneration rates are set to reflect that we are a humanitarian not for profit organisation, we believe our employee leave provision and flexible working arrangements, provide a highly rewarding work experience.

In this role you will: 

• Plan, deliver, and evaluate campaigns to raise awareness and inspire action for legacy and major gifts.
• Develop segmented donor journeys and stewardship touchpoints for legacy prospects and supporters.
• Lead the annual calendar of legacy marketing activities (mail, digital, events, print).
• Build and manage a strong pipeline of legacy and major gift prospects, ensuring accurate donor records in the CRM.
• Support the creation and management of Donor Societies and events for major donors and legacy pledgers.
• Collaborate with internal teams to develop compelling legacy storytelling and integrate messaging into organisational campaigns.
• Support digital fundraising initiatives, including campaign planning, supporter acquisition, and donor journey optimisation.
• Monitor and report on campaign performance, applying insights to enhance donor engagement and outcomes.

Who are we looking for? – Mā‎ wai te mahi nei? 

To be successful you will have: 

• Experience in legacy fundraising, major gifts, or donor relationship management.
• Proven ability to develop and implement donor journeys and segmented campaigns.
• Strong interpersonal and relationship-building skills.
• Familiarity with fundraising CRMs (ideally Raiser’s Edge) and donor data management.
• Excellent written and verbal communication, with experience in storytelling and supporter engagement.
• Ability to interpret campaign data and make evidence-based decisions.

About New Zealand Red Cross

New Zealand Red Cross is part of the world's largest humanitarian network, with over 13,000 members and employees dedicated to improving the lives of vulnerable people by mobilising the power of humanity and increasing community resilience.

Guided by our Fundamental Principles of humanity, impartiality, neutrality, independence, voluntary service, unity and universality, we support people in times of need and help strengthen their resilience.

We are committed to having an accessible, diverse, inclusive, and barrier-free work environment where everyone can reach their full potential. We encourage all qualified persons who share our values and want to contribute to fostering an inclusive and diverse workplace to apply.   

Why work with us? 

At New Zealand Red Cross, you’ll join a passionate and diverse team that values your contributions and shares your commitment to making a difference.

We are committed to represent the communities we serve, increasing diversity throughout our people and leadership, and creating a flexible and healthy work environment. Many roles offer flexible virtual/hybrid options to help our employees balance their personal and professional priorities.  

Our benefits include: 

• Five weeks annual leave
• Career development opportunities 
• Annual flu vaccinations 
• Discounts on Southern Cross health insurance  

We also encourage employee networks, including Takatāpui and Rainbow Network, Rōpū Hāpai Māori and the Sustainability Network, to foster connection and collaboration across our diverse workforce.

Click below to download the job description and to apply for this position please click the 'Apply Now' button to be taken to the New Zealand Red Cross Careers page. If you are already viewing this via the New Zealand Red Cross Careers page, please click the active job description link below.  

Please submit your application online, as we’re unable to accept direct applications. Your application must include the following documentation:

• A recent copy of CV/Resume 

• Cover Letter 

• Passport 

• Legal Right to Work In New Zealand  

You must have the right to live and work in New Zealand to be considered for this job. Applications close at 05:00 pm on 27/07/2026

If you wish to discuss this opportunity or for further information, please contact Gavin McLellan at gavin.mclellan@redcross.org.nz   

Note: We reserve the right to close applications before the closing date, so please register your interest early. 

Click here for the Job Description